Resume

Ebony Hillsman

4826 West Park Circle                                                                                                                  ebonyhillsman@gmail.com

Atlanta, GA 30349                                                                                                                         LinkedIn   Twitter  Facebook
321.285.9772

 

 

Profile

Experienced Communications Specialist with 7 years of business management experience in the public, private and non-profit sectors with key emphasis on infrastructure management and communications. Pending Project Management Certification June 2013*

  • Operational Planning
  • Strong presentation skills
  • Strategic business development
  • Computer skills include: Microsoft Office Suite, BaseCamp, Microsoft Project

Education

Jones International University                                                           Cum Laude 2011

Masters of Business Arts, Concentration: Business Communication   Minor: Project Management

Florida A & M University                                                                        1999

Bachelors of Science, Television Broadcast   Minor: Spanish

Experience

TEDxCentennialParkWomen  – Social Media Program Manager                 October 2012 through Present

 

  • Proactively identified social media trends and opportunities to plan, control and execute scalable social media strategies for maximum event engagement before and during major events
  • Responsible for integration of project scope through communication plan, information distribution and time monitoring change control of incoming content and stakeholders
  • Worked with leadership team to develop activity lists, defining and estimating time and task durations for communication and integration plans across platforms including  Facebook earned media reach of more than 2,500 viewers and 200+ Likes success rate
  • Developed Quality, Monitor and Control plan templates to  track performance of campaign testing and live campaign results;  growing brand following from less than 10 followers to more than 200 unique website users and Twitter followers

 

Communications Consultant                                                                          September 2011 through Present        

  • Managed  high volume of  multiple projects including content development strategies and media relations development including the writing and editing of press releases, media advisories and media kit content for Spread the Word Church Ministries growing email marketing audience by 25% quarterly
  • Developed the organizational project plan for the creation of New Leaders Council Atlanta, ensuring the launch of the entrepreneurship training plan including Scope, budget management analysis and control of 18 month program development
  • Trained departmental teams of 20-30 people quarterly on media relations, inquiries and strategies through trainings, newsletters and management development for professional entrepreneurs with New Leaders Council Atlanta
  • Shot and produced live events weekly, managing distribution via social media platforms for live events for Spread the Word Church Ministries increasing video views by 65% over 3 month period (July-September 2012)

CFO Leasing Inc. Atlanta   – Communications Specialist                                      April – September 2011

  • Innovative and knowledgeable Change Manager; launching and implementing Project Communication strategies to drive real time sales leads, boost brand recognition exponentially by 60% on new platforms, developed content for media archives through Facebook, Twitter, LinkedIn and YouTube doubling brand engagement metrics
  • Expanded social media following by more than 70% increase on blogs and interactive platforms through development of online communities
  • Strategic implementation of communication objectives through briefings and presentations
  • Wrote press releases and Power Point Presentations
  • Implemented multi-platform corporate communications plans for internal and external stakeholders including the establishment of benchmarks and analytic programs to measure success

 

CNN Atlanta – Media Coordinator                                                                            May 2004- March 2011  

  • Partnered with Department and Team Leads to train and support teams on new technology initiatives and pitch meetings for internal audiences
  • Led teams on immediate deadlines to produce and promote live news elements
  • Team leader for launch and implementation for corporate affinity program serving more than 7,000 employees
  • Produced and edited AP and CNN Style compliant content for live events
  • Prepared daily communiqué for internal production teams including story pitches and backgrounders for live events and news coverage

 

CNN Atlanta – Video Journalist                                                                          December 2000- May 2004   

  • Crafted internal communications templates for fellow team leads and inter-department messaging and collateral
  • Successfully led multi-channel communications strategy to support brand development, policy buy-in and communication alignment

 

Skills

            Adobe Photoshop, HTML, Powerpoint presentations, video editing,  WordPress and SharePoint 2007/2010

Languages: Conversational Spanish.

 

Awards

  • Peabody Award for coverage of the 2008 Presidential Primary Campaign and Debates
  • Peabody Award winner for coverage of Hurricane Katrina and its Aftermath 2005
  • DuPont Award for coverage of the Tsunami Disaster in South Asia 2005

 

Certifications

Pending PMP Certification Summer 2013

 

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